Project initiation and strategy

Braver IT embarked on a strategic partnership with Roche Pharmaceuticals, based in Basel, to develop a mobile app specifically tailored for oncologists. This project stemmed from Roche’s need to enhance accessibility and efficiency for oncology specialists through digital solutions. Braver IT assembled a comprehensive project team, including roles such as a Project Manager (PM), UX/UI Designers, mobile developers, and Quality Assurance (QA) specialists. This team was tasked with the complete oversight of the project lifecycle, from initial concept through to final deployment, ensuring that all Roche’s requirements and standards were meticulously met.

Development and execution process

The development process managed by Braver IT was holistic and detail-oriented, encompassing UI/UX design, system architecture planning, actual development, and rigorous QA testing. The team’s approach was to create a user-friendly and technically robust application that addressed the specific daily challenges faced by oncologists. Emphasis was placed on intuitive design and reliability, ensuring that the app would seamlessly integrate into the oncologists’ workflow. This phase was critical in laying a strong foundation for the application’s functionality and user satisfaction, contributing significantly to the project’s overall success.

Outcomes and long-term impact

Upon completion, the application successfully captured 25% of the oncologist market share, reflecting its effectiveness and the positive reception from its users. The feedback from oncologists was overwhelmingly positive, citing improvements in their operational efficiency and patient interaction. The success of this project did not just fulfill the immediate goals set by Roche but also established the foundation for a lasting relationship with Braver IT. This collaboration is anticipated to extend beyond a decade, signifying a long-term commitment to innovation and continuous improvement in healthcare technology.

Complete project team was built (PM, UX/UI designer, mobile developers and QAs)

We handled full process: UI/UX design, architecture, development, QA, final deployment

App got 25% of the oncologist market share with very positive users’ feedback 

Project was the beginning of a +10 years of relationship